Vainglory 5V5 Cover

Vainglory 5V5

Branding and Marketing

Starting Fall of 2017, we began the process of launching Vainglory's 5V5 mode. The branding and a large portion of the social and campaign design was completed by me. The campaign began with a brand reveal gif on social, linking to the early access registration page. Following, we released a series of teasers on social for the upcoming 5V5 map and monsters. Before our World Championship Tournament in December, we partnered with Razer and offered a Razer phone giveaway for signing up for 5V5, featured both on our site and social media. At World's, we revealed 5V5 to our players with showmatch games and a grand map showcase. This was announced with another social media hype campaign and featured in-app front page. The final stage came in the new app icon to give a face to our huge update.

Reveal

5V5 Reveal

Early Access Preregistration Website

Mobile Site

Social Media Hype

Previews

Razer Partnership

Razer Site
Razer Social

World's Unveiling

Unveiling
World's Marquees

App Icon

App Icon