Illumyn Preview


Branding and Identity

The Illumyn project came to us at BZDesign as an industrial design project. The goal was to finesse and prototype a 3D holographic projector. The client's concept was was to project lasers into a sphere filled with gas to create a 3D holographic projection of a 3D model. Primarily, the final product will be used in the gaming industry. While Adam Baker, industrial designer at BZDesign, created the prototypes and final renderings, I produced the branding and product name.

The Illumyn name comes from "illuminate," but it is a struggle to find a spelling not already taken by a brand. The mark reflects the laser capacity and the gradient illustrates the cloudy gas inside the sphere. Although the final logo was vinyl cut out of a solid color and applied to the real life model and render, the company intends to use the gradient version for marketing.


Illumyn Logo


Illumyn Gif

Style Guide

Illumyn Style Guide

3D Render

Illumyn Brand Mockup

3D Print

Illumyn 3D