Gaming for Good fills a unique niche in charitable livestreaming, offering rewards to both streamer and donator, but suffers from poor design, difficult usability, and limited available information. To solve this, a change in branding and tone needs to be made, emphasizing ease of use and the charitable aspect. A complete overhaul will help to address a wider audience of both viewers and streamers and engage them, since a clearer message will make it more obvious that they are making a difference.
As part of the complete branding overhaul, I completed a new logo, brand guide, and website redesign. Additionally, downloadable social media and twitch overlay packs are included for marketing purposes. I chose this form of marketing by giving the users assets instead of banner ads, etc since web advertising is becoming difficult with the relative ease and effectiveness of Ad Blockers. These deliverables will serve to illustrate the new suggested tone of the program.Click here to download the complete brand guide.